Saturday, October 24, 2009

From Twitter 10-23-2009

  • 08:48:22: About the start 6 hrs of back-to-back workshops on Social Media in the MD practice. Coffee, don't fail me now!
  • 08:49:06: THANK YOU! RT @shwen: #FollowFriday #FollowPharma @skypen @xpetit - 4 "Italy vs. France - ROI of Soccer/SM" being funniest act of #DigPharm
  • 16:56:22: Can't believe it! 4 those who saw the @xpetit VS @skypen preso at #digpharm, u will get the irony of this clip from 2day:
  • 19:57:52: @swoodruff it that a soccer match on the title slide from @chrisbrogan's et all "Trust Summit" preso? YES! @xpetit @shwen

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Friday, October 23, 2009

From Twitter 10-22-2009

  • 01:36:53: The Only Book You Will Ever Need: "The Home Health Handbook" (based on the best-selling 3rd ed.0
  • 01:38:35: Issues sadly. RT @andrewspong: Merck should use the Health Handbook as a door-opener 2 w/work medicine groups/pubs
  • 10:40:27: @ Medical Marketing & Media editorial advisory board meeting in NYC, discussing the future of health care, marketing, marketing mix, etc.
  • 11:44:26: PR Week: "GE Healthcare holds 'Healthymagination' showcase" @gehealthcare @GE_reports. Follow conversations: #healthy
  • 11:45:55: I KNOW! Going to epatient next week? RT @healtheddigital:: Sorry we didn't get a chance 2 meet in person...looking forward to more tweets :)
  • 11:47:08: YO @jamesechase -- whazzup? shwen: @skypen Say hi to James for me! Tell him I haven't got my subscription yet ;-)
  • 11:49:47: @Life4D 1 person tweeting for Euro, or multiple contributors?
  • 13:01:41: @shwen - @swoodruff's GREAT write-up on eXL's Digital Pharma conference #digpharm:
  • 13:04:20: THANK YOU 4 SHARING. U ROCK! RT @slarcker: My Social Media POV from ExL Pharma@Digitas_Health #digph arm
  • 13:05:36: BTW, it's hard to converse with "@healtheddigital" - would love to know your REAL name :)
  • 13:11:12: @sammielw ? Abt pharma & SM monitoring. Join SOCIAL PHARMER & participate in discussion on this topic led by @swoodruff:
  • 13:19:58: @xpetit - you were AWESOME. Thank GOD you present better than the French play soccer! (@pharmaguy: don't worry, our bromance isn't over :)
  • 13:23:39: Hello Jeff & Charlie (@coydoggie). I don't know what the "evening events" are at @epatient. Kevin? @kevinkruse? @healtheddigital
  • 18:40:43: Isn't EVERYONE a friend of @GuyKawasaki ? @pharmaguy Play 6 Degrees of Fabio: FInd TWTR friend of @GuyKawasaki who is also friend of @skypen

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Thursday, October 22, 2009

GE Healthcare holds 'Healthymagination' showcase

By Jamie Lee

Source: PR Week
October 21, 2009

NEW YORK: GE Healthcare is using a 10-day showcase in New York in October to provide stakeholders with access to products and details about the company's “Healthymagination” campaign, which launched in May.

Jeff Immelt, chairman and CEO of GE, called the multi-pronged business and marketing initiative a “systems approach to solving global issues.”

The campaign promises to invest $6 billion in innovation and technology to address issues in healthcare. It mirrors “Ecomagination," a business-driven marketing effort that launched in 2005 and looks at issues relating to climate change, energy, and water.

Edelman is providing support on both campaigns.

At an October 21 event, GE Healthcare announced the launch of a research and development partnership with Eli Lilly; a $250 million equity fund for diagnostic, IT, and life sciences technologies; and a CSR program called “Developing Health,” a $35-million investment which will provide grants and send employee as volunteers to clinics that treat underserved populations.

“Partnerships are critical,” said Linda Boff, global director of marketing and communications at GE. “And in a space like healthcare, it's complicated.”

Stakeholders, such as the board of directors, analysts, customer groups, employees and their families, media, policy leaders, and consumers, were invited to the showcase in New York, noted Boff. Much of the event's messages focused on prevention and addressing the costs associated with chronic disease.

The showcase includes product displays ranging from the company's new PDA-sized ultrasound device to a “vision” of an online consumer health profile platform that taps into NBC's editorial health content.

Media who attended the event included global and national business outlets, trades, and online publications.

While the majority of the showcase is geared at business stakeholders, Boff said that the company is preparing for a consumer push in 2010. It is also looking at engaging the same stakeholder groups online.
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From Twitter 10-21-2009

  • 07:39:57: THANK YOU for all the shout outs and tweets at #digpharm @jonmrich @renedigiredo @grantbw @farukcapan @wendyblackburn
  • 07:40:22: THANK YOU for all the shout outs and tweets at #digpharm @nacinovich @buzzmetrics_mia @bradatpharma @swoodruff
  • 07:40:27: THANK YOU for all the shout outs and tweets at #digpharm @Betsy_RSHC @cofoman @shwen @gradontripp @healtheddigital
  • 07:40:38: THANK YOU for all the shout outs and tweets at #digpharm @JNJComm @Juicepharma @zelliott @JNJComm @jbselz
  • 07:40:45: THANK YOU for all the shout outs and tweets at #digpharm @CoreCreate @VertiyoHealth @AndyLevitt @jaysbryant @Digitas_Health
  • 08:13:37: Wish you were. RT @Roche_com: RT @skypen THANK YOU for all the shout outs and tweets at #digpharm // was almost like being there - almost...
  • 08:22:18: @eyeonFDA: FDA's Strategic Plan 4 Risk Communication a MUST READ 4 all who will attend FDA pub hearing on soc media #smfda
  • 16:33:26: GR8 video about pharma & social media legal review - @nalts rocks!
  • 23:49:03: THANK YOU! RT @arlyi: excellent presentations from @cynthianorth @cadelarge and @skypen at #digpharm
  • 23:49:20: THANK YOU! RT @friedah03: RT @arlyi: excellent presentations from @cynthianorth @cadelarge and @skypen at #digpharm.

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New Merck Manual Offers Compendium Of Remedies At Your Fingertips

Source: PIX11 Morning News

We trust our doctors to give us accurate health information but simple treatments for today's common conditions were not always common sense in 1899. Dr. Richard Pasternak, VP and Head of Global Scientific Affairs & Scientific Leadership for Merck, stopped by to talk about the unusual remedies of yesteryear and the new 2009 Merck Manual: Home Health Handbook.

In the original 1899 version of the book, Dr. Pasternak said, there were strange ways to treat certain medical disorders. For instance, tobacco was used to cure asthma; a cold bath to cure obesity; laxatives to cure chicken pox; cocaine to cure sexual exhaustion; and electricity to cure nausea. Oh, how times and health information have changed over the past 110 years! The new Merck Manual offers updated remedies from 300 doctors at your fingertips.

The Merck Manual: Home Health Handbook is available in bookstores now. For more information, visit

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Wednesday, October 21, 2009

From Twitter 10-20-2009

  • 00:42:33:
  • 00:44:41:
  • 00:47:55: @skypen @fardj @jonmrich @pharmguy have formed a troupe in prep 4 FDA hearings: @MeverickNY would be proud!
  • 06:29:25: There's no 2 ways about it: @cadelarge 's spiritual & soulful approach to communication is fresh & inspiring. #digpharm
  • 11:53:56: Marc (@JNJComm) & Ray Kerins (@pfizer_news) are 2 of the most GENUINE corporate pharma folks I know. Love listening 2 them. #digpharm
  • 12:06:42: Pharma NOT following peeps on twitter is NOT unusual. Ashton (@aplusk) & @Oprah don't follow me & don't answer my tweets. :( @digpharm
  • 12:11:17: Is twitter REALLY the best place 2 have a meaningful 2-way dialog between pharma & customers? Personally, there R BETTER channels #digpharm
  • 12:14:45: If I told my girlfriend that we were going 2 dialog via TWITTER moving forward she would KILL ME. Not exactly a relationship! #digpharm
  • 13:02:03: @swoodruff Agree, but I am referring specifically to TWITTER, specific to BUILDING relationships between pharma & customers.
  • 13:19:40: @amblass is on stage at #digpharm to discuss blogging. Rock on, girl!
  • 13:22:15: @amblass: shout out to -- congrats @askmanny @tudiabetes #digpharm
  • 13:23:12: @amblass shows off her insulin pump, discusses feeling of isolation from having #diabetes #digpharm
  • 13:25:43: @amblass: Patient bloggers don't blog 2 share latest news on product, but 2 share how products affect their lives with #diabetes #digpharm
  • 13:27:06: @amblass discusses Roche Diabetes summit. Key takeaway: "Be real, show humanity". #digpharm
  • 13:29:35: @amblass: Advice 2 pharma marketers: We know your products are not miracle cures, so be real & honest with us about the benefits. #digpharm
  • 13:33:08: @amblass: I have little trust 4 pharma b/c they will say ANYTHING 2 get my 2 buy a lifetime supply of their products #diabetes #digpharm
  • 13:36:57: @amblass 2 Pharma: U call us customers, but remember we r UNWILLING customers. I don't WANT 2 be a member of ur "LIFESCAN FAMILY". #digpharm
  • 13:38:51: Me neither. @jonmrich @swoodruff: A patient using meds is an UNWILLING customer of yours. Hadn't thought about it that way before. #digpharm

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Tuesday, October 20, 2009

From Twitter 10-19-2009

  • 08:07:20: Oh Boy. I just HATE when I miss the date! My apologies. Much HAS changed indeed! @JNJComm @MarianCutler @skypenn @jonmrich
  • 08:09:20: RT @LlyOncOnCanvas: Oncology On Canvas - not 4 individuals diagnosed w/cancer, but also their families, friends, caregivers and HCPs
  • 10:34:31: Shwen is about to kick off @digitalpharma conference
  • 10:37:42: @shwen KICKCS OF WITH WELCOME REMARKS. Follow this tag #DIGPHARM 4 all conference coverage.
  • 11:53:47: @ChristianeTrue @shwen a dashboard 4 those who want to follow #digpharm tweets :

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Monday, October 19, 2009

From Twitter 10-18-2009

  • 15:18:22: @JNJcomm on Fast Company's 10 Worst Fortune 500 Blogs 1.Really?! 2.GR8 publicity 3."Macro-psychotic"? WTF? (via @jonmrich)
  • 15:19:26: Me2. RT @jonmrich: @MaverickNY I got a speaking invite too. Imagine that. #fdasm
  • 15:27:39: QUESTION: Social Cause campaign stated 4 every FACEBOOK STATUS UPDATE w/#beatcancer $ is donated. NOT POSSIBLE 2 TRACK rt?
  • 15:30:08: And 2 think it probably will be anyway! RT @jonmrich: @skypen Me, you and @pharmaguy? It's going to be a circus! #fdasm
  • 16:19:04: I'm presenting @pharmaguy's data.. Wonder what he plans to present :) @heldincontempt @jonmrich: @MaverickNY #fdasm
  • 16:54:34: @shwen heading over to terminal c now have a safe flight
  • 22:26:01: @shwen kicks off @DigitalPharma over late-night food in lobby at 1 AM with @skypen @erikdigiredo @renedigiredo

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Sunday, October 18, 2009

From Twitter 10-17-2009

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