Wednesday, January 14, 2009

Worth a look: Roche Web site lets users spice up blood glucose meters

Roche Web site lets users spice up blood glucose meters

A new Roche Web site is making blood glucose meters funky through cell
phone-esque personalization. The site allows visitors to create their
own mini music video featuring an ACCU-CHEK Aviva blood glucose meter.
The site, www.rockmymeter.com, lets visitors personalize the look and
feel of the meter by designing a virtual meter skin, picking or creating
original music, and having it dance. The finished creation displays on a
video billboard and others can vote on it. Visitors can send their
creation to friends via e-mail or post it on MySpace, Facebook, and
other sites.

Fg opinon: Great idea. Clunky flash file despite a rip-roaring
high-speed connection. Some neat programming. Awful creative
presentation -- something you would expect to see on a CD-ROM in the
late 90s.

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Monday, January 12, 2009

Plan B banner ad on MTV.com raises eyebrows

Plan B banner ad on MTV.com raises eyebrows
The emergency contraceptive pill Plan B is running a banner ad on MTV.com. According to Advertising Age, the placement is raising eyebrows because of MTV's young users. Although Quantcast data show that almost one-third of MTV.com users are under 18, Duramed cited ComScore data when it told Ad Age that the average age of MTV.com visitors is 24.7 and 15% of the site's users are younger than 17. The drug is stocked behind the counter and is available without a prescription for women 18 and older. The banner ad drives users to the Web site go2planb.com, "because the unexpected happens," reports Ad Age.
 
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Site helps marketers keep an eye on social media, their brands

Site helps marketers keep an eye on social media, their brands
Ogilvy Public Relations has launched a social media RSS dashboard for PR and marketing professionals. The site, www.thedailyinfluence.com, delivers social media, word-of-mouth, PR, and marketing news and information. Marketers can customize one view to serve as a simple "listening post-lite" for their brand or their client to know what people are saying in consumer-generated media. Ogilvy is teaming with Netvibes, an RSS reader and widget platform, for the site.
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