Friday, May 22, 2009

Live Surgery Video with Twitter Updates

Shawnee Mission Medical Center to Supplement Live Surgery Video With Live Twitter Updates

(Event took place May 21, 2009 at 6 CDT; this is SMMC's Second Live Broadcast Featuring a Twitter Feed)

MERRIAM, KS--(Marketwire - May 21, 2009) - Millions of Americans suffer from the discomfort of Gastroesophageal Reflux Disease, or GERD. Now, a minimally invasive procedure called Laparoscopic Nissen Fundoplication is helping ease the pain for people living with reflux. On Thursday, May 21, you can watch Joseph B. Petelin, MD, FACS, an internationally renowned expert in minimally invasive surgery, perform a Laparoscopic Nissen Fundoplication, live, during a one-hour Webcast from Shawnee Mission Medical Center.

Gastroesophageal reflux is caused by a backflow of stomach acid which can irritate or damage the lining of the esophagus. People with reflux disease often have frequent heartburn, difficulty swallowing, and regurgitation of gastric acid into the mouth. During the surgery, a new "valve" is constructed between the esophagus and the stomach by wrapping the upper portion of the stomach around the lowest part of the esophagus, preventing the reflux.

The live surgery broadcast will be moderated by Glenn A. Deyo, MD, FACS, who will also be Tweeting during the broadcast, providing more engaging experience to those viewing the broadcast, and reaching the broader Twitter community. You can view the Twitter feed by accessing the webcast, or you can follow the Twitter feed at twitter.com/ORLive, or by using the #SMMC Twitter hash tag.

About Shawnee Mission Medical Center:

Shawnee Mission Medical Center (SMMC) is a 383-bed facility with nearly 20,000 inpatient admissions and more than 200,000 outpatient admissions annually. SMMC has the busiest emergency department in Johnson County, the area's first accredited Chest Pain Emergency Center, a nationally recognized Center for Women's Health and delivers more babies each year than any other hospital in the metropolitan area. SMMC employs more than 2,700 local residents and supports an exceptional staff of 700 physicians representing 50 medical specialties, the largest medical staff in Kansas City. Visit us on the Web at ShawneeMission.org.

About ORLive

ORLive is the world's leading surgical broadcasting company. Working collaboratively with hospitals and device manufacturers, ORLive produces customized, interactive, video programs that demonstrate the latest surgical techniques and product innovations. The ORLive broadcasting network provides an intimate look at over 650 live and on-demand surgeries to a global audience, streaming over 45,000 hours of programming each month. The ORLive network can be found on-line at www.OR-Live.com.

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