Women more likely than men to get Rx info from pharma Web sites
Women more likely than men to get Rx info from pharma Web sites
Twenty-two percent of survey respondents say they learn about medications from pharma-sponsored Web sites, according to a survey of 1,000 consumers who take medication on a regular basis. Women are more likely than men to turn to pharma-sponsored sites (26% vs. 18%) and online medical information in general (54% vs. 43%), according to the Accenture survey. Eighty-three percent of respondents said they always or sometimes trust the information pharmas provide about medications. However, only 60% said they always or sometimes trust pharma ads. Although 61% of respondents said physicians are their most trusted source for medical information, 13% said online medical sites are their most trusted source. More than half--59%--of respondents said they ask their physicians about medications they've learned about online or elsewhere.
Twenty-two percent of survey respondents say they learn about medications from pharma-sponsored Web sites, according to a survey of 1,000 consumers who take medication on a regular basis. Women are more likely than men to turn to pharma-sponsored sites (26% vs. 18%) and online medical information in general (54% vs. 43%), according to the Accenture survey. Eighty-three percent of respondents said they always or sometimes trust the information pharmas provide about medications. However, only 60% said they always or sometimes trust pharma ads. Although 61% of respondents said physicians are their most trusted source for medical information, 13% said online medical sites are their most trusted source. More than half--59%--of respondents said they ask their physicians about medications they've learned about online or elsewhere.
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